What Does SEO do for Your Website

Search engine optimization is the science (or art) of enhancing your website to improve its search engine rankings. For instance, if you have a restaurant business website in Atlanta, you want to ensure that everyone who types ‘restaurants near me’ in Atlanta, into a search engine sees your site among the top results. 

SEO is one of the most cost-effective ways to attract customers or visitors to your site. SEO is an inbound marketing strategy targeting quality traffic, and you can use it for geo-targeting, niche marketing, or brand building. 

Getting started with SEO

Implementing SEO in your website starts with a well set out SEO plan or strategy. An SEO strategy is a blueprint you use for your search engine optimization activities. In other words, it’s a long-term solution aimed at driving pre-qualified traffic to your site, improving conversion rates, and boosting your online revenue. 

Here are several steps to take when starting out with SEO: 

Define a goal

What exactly do you want to accomplish with SEO? This is the first question you ought to answer. Although ‘higher ranking’ is an obvious choice, it’s best to be as precise as possible. Are you looking to rank higher for local terms? What are those terms? Do you need SEO for financial goals? The bottom line is that setting specific SEO goals helps you assess the success of your strategy. 

Choose your keywords

Keywords are words that act as codes for finding information related to those words. As such, it’s paramount to realize the best keywords to use before undertaking SEO. Go for key terms that your target audience is most likely to use when searching for websites similar to yours. 

Create a measurement system

Do you think your SEO strategy will work? You won’t tell for sure until you find a way to rate it. Luckily, there are many tools out there, both paid and free, that can help you measure your strategy. Examples include Google Analytics, Spyfu, and Website Auditor. 

Hire an experienced team

Implementing SEO is relatively straightforward, but it requires a good bit of maintenance and monitoring. It’s, thus, advisable to seek help from experts. Although it’s an additional marketing expense, an experienced team guarantees better results. 

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